01What makes you special? Define your point of difference.
02Spread a little love. Put your customers’ needs first.
03Less is more. Keep messages short, design clean.
04Tell stories. Customers’ experiences bring your brand to life.
05Go bold! Challenger brands achieve cut through.
06Lucky seven – it’s the # of times before prospects notice you.
07In for the long-haul. Position carefully and stay consistent.
08Stay agile – add more of the good stuff, ditch the bad.
09You do what you do... If you need help, call in the experts (us!).
